We are building the source of truth for growth teams.
Source started with a simple frustration - attribution was painful, slow, and nobody trusted the numbers. So we set out to fix it.
We understand the frustration of dealing with complex and subpar marketing analytics tools. We firmly believe that B2B marketers deserve better.
Our vision for Source is to unleash a revenue revolution by empowering businesses to invest wisely in the marketing channels and campaigns that truly drive value through the funnel. We envision marketing as a powerful force that can drive top-line impact for businesses. With Source, you can finally make data-driven decisions, optimize your marketing investments, and unlock the full potential of your marketing strategy.
Accuracy and consistency matter.
We're building the most accurate attribution data platform in the world.
AI and automation sit at the core of Source.
The product is built to fully automate marketing.
Integrations. Integrations. Integrations.
Complete coverage of the GTM stack, so you can stitch all of your data together.
Mitch Wainer
Co-Founder & CEO
Mitch is CEO and Co-Founder of Source. He co-founded DigitalOcean and led marketing as CMO, taking the company from zero to over $100M ARR. He is also Managing Partner at Maximize.
Parris Varney
Co-Founder & CTO
Parris is CTO and Co-Founder of Source. He previously led engineering at BusinessLoans.com and spent years as a software and appsec engineer at LendingTree. He is based in Charleston.
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