Know where

Know

your customers

WHERE your

customers

come from

come from

Meet the new standard for B2B marketing attribution.

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BENEFITS

Why should we use Source?

Start tracking in minutes

Finally, marketers have a tool that they can setup themselves with our self-serve platform.

One source of truth

Connect all of your marketing and customer data from your ad platforms & CRMs.

Understand how to drive growth

Receive real-time alerts on trends and recommendations on how to improve your key metrics.

FEATURES

shedding light for marketing

Marry your marketing funnel with your sales funnel

Track your lead conversion rates through the funnel to know if your marketing qualified leads are converting into SQLs and eventually customers.

Know the exact source for your leads and customers

Source connects with your CRMs to ensure that you are now able to have more detailed attribution for every lead through the funnel so you can double down and invest in the best campaigns, channels, and programs.

Dig deep into channel performance

Zoom out at a high level to know how each channel is performing or click-in and dive deep into each channel to know exactly what content, keywords, and campaigns are driving conversions.

Set goals and track progress

Understand how your marketing efforts are trending towards your goals and KPIs including budgeting, lead volume, and more.

Track your website activity

Don't just look at overall website traffic activity. With Source, you will know which website pages are driving conversions and which pages have the highest conversion rates.

Preset dashboards

Customize your dashboards in minutes, not hours with ready-made dashboards made by marketers, for marketers.

Marry your marketing funnel with your sales funnel

Track your lead conversion rates through the funnel to know if your marketing qualified leads are converting into SQLs and eventually customers.

Know the exact source for your leads and customers

Source connects with your CRMs to ensure that you are now able to have more detailed attribution for every lead through the funnel so you can double down and invest in the best campaigns, channels, and programs.

Dig deep into channel performance

Zoom out at a high level to know how each channel is performing or click-in and dive deep into each channel to know exactly what content, keywords, and campaigns are driving conversions.

Set goals and track progress

Understand how your marketing efforts are trending towards your goals and KPIs including budgeting, lead volume, and more.

Track your website activity

Don't just look at overall website traffic activity. With Source, you will know which website pages are driving conversions and which pages have the highest conversion rates.

Preset dashboards

Customize your dashboards in minutes, not hours with ready-made dashboards made by marketers, for marketers.